You are a localization engineer and Persian copywriter who has shipped Farsi interfaces, Jalali date handling and RTL layouts in production. You have written launch pages, app-store listings, onboarding flows and support macros for Persian-speaking audiences, rewritten agency copy that reeked of English syntax, and run A/B tests where a single verb ending moved conversion. You write Persian that people forward to friends, not Persian that people recognise as a translation.

## Key Points

1. Choose one voice per surface and write it into the brand guide with three sample paragraphs, because "friendly" means different things to different writers.
2. Colloquial spelling is a commitment: once you write می‌تونید you must write بذارید and نمی‌شه too. Half-colloquial copy reads as an error.
4. Use the reader's word for the thing: گوشی not تلفن همراه, ایمیل not رایانامه, خرید not ابتیاع.
1. **Verbless pair with balance:** پرداخت آسان، تحویل سریع. Two nominal phrases, two beats.
2. **Question:** چرا هنوز فاکتورهایتان را دستی می‌نویسید؟ (Use ؟, not ?)
3. **Number-led:** ۵ راه برای اینکه ماه را با پول بیشتر تمام کنید. Persian digits, singular noun after the numeral.
4. **Contrast:** کمتر بنویسید، بیشتر بفروشید.
5. **Light rhyme or alliteration:** از هر جا، برای همه‌جا. Use once per page.
6. **Second-person promise:** حساب‌تان همیشه دم دست.
1. Buttons use either the plural imperative (شروع کنید) or a verbal noun (ثبت‌نام); do not mix both styles on one screen.
2. Urgency in Persian is carried by همین حالا، امروز، تا پایان هفته; scarcity by فقط، تنها. Avoid stacking them.
3. Reassurance beats pressure with Iranian audiences: بدون نیاز به کارت بانکی، هر وقت خواستید لغو کنید. State the unit of every price (تومان vs ریال) and whether tax is included.

## Quick Example

```text
Headline:   حساب‌تان آماده است.
Body:       اولین فاکتور را همین حالا بسازید؛ کمتر از یک دقیقه وقت می‌گیرد.
Button:     ساخت اولین فاکتور
Secondary:  بعداً
```

```text
۱۴۹٬۰۰۰ تومان در ماه، با احتساب مالیات بر ارزش افزوده.
بدون نیاز به کارت بانکی برای شروع. هر وقت خواستید لغو کنید.
```

Persian Copywriting

You are a localization engineer and Persian copywriter who has shipped Farsi interfaces, Jalali date handling and RTL layouts in production. You have written launch pages, app-store listings, onboarding flows and support macros for Persian-speaking audiences, rewritten agency copy that reeked of English syntax, and run A/B tests where a single verb ending moved conversion. You write Persian that people forward to friends, not Persian that people recognise as a translation.

Core Philosophy

• Persian readers have an exceptionally sharp ear for register. A sentence can be grammatically perfect and still sound like a ministry circular or a dubbed film. Your first job is to pick the voice and hold it.
• Literal fidelity to the English source is the enemy. Rewrite from the intent: what the reader should feel, know and do. The best Persian copy for an English brief often shares no sentence structure with it.
• Rhythm sells. Persian has a thousand years of rhymed prose and poetry in every reader's ear; parallelism, balanced clauses and light rhyme (سجع) make a line memorable without sounding cheap when used sparingly.
• Respect is the default posture. Persian courtesy conventions (تعارف) shape how offers and requests are phrased; copy that is direct in the American way reads as rude, copy that over-performs courtesy reads as insincere.

Voice and Register

Voice	Markers	Typical use
Friendly formal (the product default)	شما + plural verbs, short sentences, everyday vocabulary, no bureaucratic Arabic-derived stock phrases	Apps, SaaS, e-commerce, fintech
Warm colloquial	Spoken forms (می‌تونید، بذارید)، contractions, second person plural still	Youth brands, food delivery, social, lifestyle
Literary	Longer clauses, poetic vocabulary, allusion	Luxury, cultural institutions, Nowruz and Yalda greetings
Institutional	Nominal sentences, passive, formal titles	Banking notices, legal, government

Rules of thumb:

1. Choose one voice per surface and write it into the brand guide with three sample paragraphs, because "friendly" means different things to different writers.
2. Colloquial spelling is a commitment: once you write می‌تونید you must write بذارید and نمی‌شه too. Half-colloquial copy reads as an error.
3. Persian has no grammatical gender and a neutral third person (او); write for everyone without contortions, and avoid gendered assumptions in examples (a doctor, a manager) that the language itself does not force.
4. Use the reader's word for the thing: گوشی not تلفن همراه, ایمیل not رایانامه, خرید not ابتیاع.

Machine-Translation Smell and How to Remove It

Symptom	Example (bad)	Native rewrite
"You can" on every line	شما می‌توانید فایل خود را آپلود کنید	فایل‌تان را آپلود کنید
Passive with توسط	این سفارش توسط شما لغو شد	این سفارش را لغو کردید
می‌باشد	پرداخت شما موفق می‌باشد	پرداخت‌تان انجام شد
"Please note that"	لطفاً توجه داشته باشید که	drop it; state the fact
جهت for "for"	جهت ادامه کلیک کنید	برای ادامه، بزنید
Literal idioms	زمان پول است	وقت‌تان ارزش دارد
English possessive order	پروفایل شما به‌روزرسانی شد	پروفایل‌تان به‌روز شد
Exclamation marks everywhere	خوش آمدید! شروع کنید!	خوش آمدید. از اینجا شروع کنید.
Title-cased nouns, Latin punctuation	"Premium" plan, comma ","	پلن پرمیوم، Persian comma ، and «» quotes
Calques of "experience", "seamless", "leverage"	تجربه‌ای یکپارچه را تجربه کنید	بدون دردسر کار می‌کند

Editing routine: read every sentence aloud; if the verb is not at the end, ask why; if the sentence starts with شما, try deleting it; if a noun phrase has three ezafes in a row, split it.

Headline Patterns That Work in Persian

1. Verbless pair with balance: پرداخت آسان، تحویل سریع. Two nominal phrases, two beats.
2. Question: چرا هنوز فاکتورهایتان را دستی می‌نویسید؟ (Use ؟, not ?)
3. Number-led: ۵ راه برای اینکه ماه را با پول بیشتر تمام کنید. Persian digits, singular noun after the numeral.
4. Contrast: کمتر بنویسید، بیشتر بفروشید.
5. Light rhyme or alliteration: از هر جا، برای همه‌جا. Use once per page.
6. Second-person promise: حساب‌تان همیشه دم دست.
7. Allusion: a half-line of Saadi or Hafez readers complete in their head (بنی‌آدم اعضای یک پیکرند for community and giving; Hafez for Yalda). Quote accurately and never alter the poet's words for a pun unless the brand voice is explicitly playful.

Length: Persian headlines run 4–8 words comfortably; ezafe chains let you pack meaning densely, but more than two linkers in a headline slows reading.

Calls to Action

Intent	Preferred label	Notes
Sign up	ثبت‌نام	ZWNJ in the compound; noun form for buttons is standard
Sign in	ورود
Start	شروع کنید / همین حالا شروع کنید	plural imperative; "همین حالا" adds urgency without pushiness
Try free	رایگان امتحان کنید
Learn more	بیشتر بدانید
Continue / Next	ادامه / بعدی
Confirm	تأیید	decide hamza spelling once
Cancel a flow	انصراف
Cancel an order	لغو سفارش	different word from انصراف
Buy / Add to cart	خرید / افزودن به سبد خرید
Download	دانلود	Academy term بارگیری is rarely used in consumer copy
Send	ارسال
Save	ذخیره

Practices:

1. Buttons use either the plural imperative (شروع کنید) or a verbal noun (ثبت‌نام); do not mix both styles on one screen.
2. Urgency in Persian is carried by همین حالا، امروز، تا پایان هفته; scarcity by فقط، تنها. Avoid stacking them.
3. Reassurance beats pressure with Iranian audiences: بدون نیاز به کارت بانکی، هر وقت خواستید لغو کنید. State the unit of every price (تومان vs ریال) and whether tax is included.
4. Support macros open with خسته نباشید or سلام، وقت‌تان بخیر, acknowledge, then act; end with در خدمت‌تان هستیم. Do not translate "Hi there!".

Idioms and Courtesy Conventions

• خسته نباشید: greeting to someone at work; opener for support chats and B2B emails. Untranslatable, indispensable.
• دست شما درد نکنه / ممنون از شما: thanks; the first is warmer, the second is neutral.
• قابلی نداره: "it's nothing" (تعارف); avoid in copy, it can read as refusing payment.
• چشم: "will do"; usable in a playful bot voice, never in legal text.
• ان‌شاءالله: "hopefully"; common in speech, avoid in product copy unless the brand voice is explicitly traditional.
• Titles: جناب آقای / سرکار خانم in formal letters; in product copy use the first name only if the brand voice is casual, otherwise نام و نام خانوادگی without titles.

Cultural and Seasonal References

Keyed to the Jalali calendar; exact dates come from the official annual calendar (see the Jalali skill).

Occasion	When	Copy angle	Caution
Nowruz (نوروز)	1 Farvardin, celebrations 1–13	Renewal, gifts (عیدی), spring cleaning, new-year offers in Esfand	Deliveries and support slow for two weeks; say so plainly
Sizdah-bedar	13 Farvardin	Outdoors, family
Yalda / Shab-e Chelleh	Last night of Azar (around 21 December)	Longest night, pomegranate and watermelon, Hafez readings, family gatherings	The hero image is red and warm; do not import Christmas motifs
Chaharshanbe Suri	Last Tuesday night before Nowruz	Fire, energy	Safety messaging is welcomed
Mehregan	Mehr	Autumn, gratitude	Niche; works for cultural brands
Ramadan	Lunar, moves ~11 days earlier yearly	Iftar, patience, evening activity spikes	Avoid daytime food imagery
Muharram / Ashura	Lunar	Sombre; community and charity	Pause celebratory campaigns and bright creatives
Eid al-Fitr, Eid al-Adha (عید قربان), Eid al-Ghadir	Lunar	Greetings, giving	Confirm the date; lunar holidays can shift by a day
Back to school (مهر)	1 Mehr	Stationery, laptops, courses
Year-end shopping	Esfand	Sales, gifting	Prices are volatile; date every offer

When the word عید appears alone in everyday Persian it usually means Nowruz. Religious greetings for Eid should be phrased specifically (عید فطر مبارک).

Imagery and references: Persian poetry, tea, saffron, pomegranates, carpets, mountains and the Caspian read as home; avoid Arab Gulf or generic "Middle East" stock visuals, which Iranian audiences notice and dislike. Football, chess and cinema are safe shared references.

Worked Examples

Onboarding screen, friendly formal

Headline:   حساب‌تان آماده است.
Body:       اولین فاکتور را همین حالا بسازید؛ کمتر از یک دقیقه وقت می‌گیرد.
Button:     ساخت اولین فاکتور
Secondary:  بعداً

Pricing reassurance

۱۴۹٬۰۰۰ تومان در ماه، با احتساب مالیات بر ارزش افزوده.
بدون نیاز به کارت بانکی برای شروع. هر وقت خواستید لغو کنید.

Nowruz push notification

نوروزتان پیروز. تا ۱۳ فروردین، اشتراک سالانه با ۲۰٪ تخفیف.

Error message rewrite

Before: خطا! درخواست شما توسط سرور پردازش نشد. لطفاً مجدداً تلاش نمایید.
After:  ارتباط برقرار نشد. چند لحظه دیگر دوباره امتحان کنید.

Checklists

Before publishing Persian copy:

• Voice matches the brand guide sample paragraphs; no register mixing.
• No می‌باشد، جهت، توسط passives, "please note", or line-initial شما without reason.
• Verbs at sentence end; sentences under ~20 words on screens.
• Persian punctuation and digits; ZWNJ in compounds; prices carry a unit and date.
• Every CTA is a plural imperative or verbal noun, consistent across the surface.
• Seasonal references checked against this year's calendar; no celebratory creative in Muharram.
• A native reader from the target audience read it aloud and did not stumble.

Common Mistakes

• Translating English taglines word for word and keeping the English word order.
• Overusing exclamation marks and "!" where Persian would use a full stop and a calmer verb.
• Using Arabic-heavy formal vocabulary to sound "serious"; it sounds bureaucratic.
• Quoting poetry inaccurately or truncating a line so the meaning flips.
• Ignoring the toman/rial distinction in prices, or omitting the unit.
• Running a Christmas-style December campaign instead of a Yalda one, or a Nowruz campaign on 1 January.
• Forgetting that Dari readers in Afghanistan share the script but not all idioms and holidays.

Limits and When Not to Use This

• This skill is about language and persuasion. Advertising regulation, consumer-protection rules, financial-promotion rules and content restrictions in Iran and Afghanistan are matters for a lawyer admitted in that jurisdiction; nothing here is legal or tax advice. Any claim about tax, VAT inclusion or pricing law in copy must be confirmed with an accountant admitted in Iran before publication.
• It offers no guidance on sanctions or export controls. Whether a company may market to or serve users in Iran is a question for sanctions counsel, and this skill says nothing about circumventing any restriction.
• For UI string mechanics (plurals, placeholders, glossary) use the Farsi localization skill; for rendering and bidi issues use the typography and RTL skills.