Copywriting skills for AI agents
12 practitioner-grade copywriting skills, each a focused Markdown document your agent loads into context on demand. Search them from Claude Desktop, Cursor or any MCP client, or pull one with the CLI.
All 12 skills
- Ad Copy
Activate when the user needs advertising copy for paid channels, including Google Ads, Meta/Facebook ads, display ads, or video ad scripts. Triggers on requests involving ad headlines, ad descriptions, paid media copy, character-limited copy, A/B testing ad variants, or creative briefs for paid campaigns.
192 lines - AI Writing Humanizer
Identify and remove patterns typical of AI-generated text using 24 pattern detectors, 500+ flagged vocabulary terms, and statistical analysis. Rewrite text to sound natural, specific, and genuinely human.
117 lines - Brand Voice
Activate when the user needs to define, document, or maintain a brand voice. Triggers on requests involving tone guides, voice and tone documentation, writing style guides, brand personality, voice attributes, consistency across channels, content governance, or rewriting content to match a specific brand voice.
192 lines - Case Studies
Activate when the user needs customer case studies, success stories, or social proof content. Triggers on requests involving case study writing, customer interviews, testimonial collection, results-driven narratives, case study structure, before-and-after stories, or customer success documentation for marketing purposes.
206 lines - Email Sequences
Activate when the user needs email marketing sequences, automated email flows, subject line writing, or email campaign strategy. Triggers on requests involving welcome sequences, nurture campaigns, sales emails, re-engagement flows, onboarding emails, drip campaigns, open rates, or email segmentation.
141 lines - Landing Pages
Activate when the user needs landing page copy, conversion-focused web pages, or page structure strategy. Triggers on requests involving hero sections, value propositions, above-the-fold content, social proof sections, objection handling, pricing pages, signup flows, or any web page designed to convert visitors.
182 lines - Lyrical Fable Writing
Create short lyrical fables of approximately 1000 words about historical, fictional, or mythological characters in the style of Zachary Mason, Calvino, Borges, Lightman, and Ted Chiang. First-person, philosophically rich, luminous.
101 lines - Newsletters
Activate when the user needs newsletter writing, newsletter strategy, or subscriber growth tactics. Triggers on requests involving newsletter formats, email newsletter copy, subscriber retention, newsletter monetization, growth strategy, editorial calendars, personal voice development, or audience building.
174 lines - Sales Copy
Activate when the user needs direct response copywriting, sales pages, headlines, calls-to-action, or persuasion-driven content. Triggers on requests involving conversion copy, landing page sales sections, ad copy, AIDA/PAS frameworks, headline writing, value propositions, or any copy whose primary job is to sell.
134 lines - SEO Content
Activate when the user needs SEO-optimized content, keyword-driven articles, or organic search strategy. Triggers on requests involving keyword research, search intent, blog posts for SEO, content briefs, meta descriptions, featured snippets, internal linking, content clusters, or ranking strategy.
180 lines - Social Media Content
Activate when the user needs social media content, platform-specific posts, or social content strategy. Triggers on requests involving Twitter/X threads, LinkedIn posts, social media hooks, engagement tactics, content calendars, short-form content, carousel posts, or platform-specific copywriting.
163 lines - Storytelling
Activate when the user needs business storytelling, narrative frameworks, or story-driven content. Triggers on requests involving founder stories, customer narratives, brand storytelling, presentation narratives, pitch decks, origin stories, case study narratives, or any content that needs story structure.
195 lines