Skills Marketplace

Techniques for developing clear, consistent brand messaging — value propositions, positioning

Techniques for managing organizational communication during crises — from preparation and

Techniques for developing effective influencer marketing partnerships — identifying

Techniques for effective organizational internal communication — keeping employees informed,

Techniques for building and maintaining productive relationships with journalists and media

Techniques for preparing spokespeople and executives for media interactions — on-camera

Techniques for writing effective press releases that earn media coverage — structure,

Techniques for building, protecting, and recovering organizational reputation — monitoring

Techniques for developing and executing social media strategy — platform selection, content

Techniques for establishing individuals and organizations as authoritative voices in their